The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that ...

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test ...

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack ...

Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads, according to ...

Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

Burger King on Dec. 2 will launch a collaboration with “The SpongeBob Movie: Search for SquarePants” that spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and ...

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on ...