How do you measure success for your advertising campaigns? Marketers care about reach and frequency, views and listens, clicks and likes. But CFOs and their colleagues at the executive table speak a ...

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the ...

From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately.

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...

Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in December (0.3%), amplified by two of the top 10 viewing days of the year. Total ...

Warner Bros. Discovery’s unbroken lead is interrupted as sports and live music capture the nation’s attention, while Netflix returns to the top ten. Warsaw, Poland, 20.07.26: Nielsen, a global leader ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

Manila, Philippines – November 10, 2025 – The latest Nielsen Consumer & Media View (CMV) Rural Survey has revealed key insights into the habits, preferences and platforms driving media consumption ...