AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain ... But starting in July, AMC will join its major competitors in running even more commercials before movie screenings begin, in an effort to increase revenue without hiking ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more ... t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make ...

the movie theater said it was confident the change would not deter moviegoers. "For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices.