The LEGO Group has unveiled a new wave of LEGO Pokemon-themed Smart Play compatible sets which allow Trainers to catch their ...

Pokémon is the second Lego theme to have Smart Play sets, following Star Wars.

Lego's senior vice president shares a surprising sales trend for new sets in an interview with Polygon about its Pokémon ...

Pokémon nostalgia is tied up in 30 years' worth of raising and growing monsters, yet you can't discount the importance of the human characters who bring that world to life. Sure, we've got Pikachu, ...

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

Lego has unveiled 12 new Pokémon sets and these ones are cheaper and simpler than before, and they use new smart bricks to ...

LEGO has announced its long-expected line-up of Pokémon sets that take advantage of its new Smart Play technology, with a ...

Have you ever dreamed of becoming a Pokémon trainer? Of course you have. What a joy it would be to catch ‘em, train ‘em, and ...

Two of the world’s biggest entertainment brands have joined forces to launch a new screen-free interactive toy line.

Lego's design director shares insights on how the new Smart Play sets allow kids to fully immerse themselves in the ultimate Pokémon trainer experience.

Pokémon is the latest in a growing line of Lego tie-ups with media brands. Since the success of a Star Wars set in 1999, the ...

It’s Finals time, Collectors, and as Mike Metzler wrote on Monday, the postseason is setting the NBA collectibles market on ...