The LEGO Group has unveiled a new wave of LEGO Pokemon-themed Smart Play compatible sets which allow Trainers to catch their ...

Pokémon is the second Lego theme to have Smart Play sets, following Star Wars.

Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’ ...

Lego's senior vice president shares a surprising sales trend for new sets in an interview with Polygon about its Pokémon ...

Pokémon nostalgia is tied up in 30 years' worth of raising and growing monsters, yet you can't discount the importance of the human characters who bring that world to life. Sure, we've got Pikachu, ...

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

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Have you ever dreamed of becoming a Pokémon trainer? Of course you have. What a joy it would be to catch ‘em, train ‘em, and ...

The LEGO Group and The Pokemon Company International have announced a 12-set collaborative line-up powered by “LEGO SMART ...

Learn how I built a six-figure income selling collectibles online. Discover proven flipping strategies, sourcing tips and ...

Pokémon is the latest in a growing line of Lego tie-ups with media brands. Since the success of a Star Wars set in 1999, the ...

30 years. It feels like a lifetime (and for some of us it us, including Ash Ketchum, it is!) That’s how long Pokemon has been a part of our world. And what a lifetime it’s been. There’s a lot to ...