This article is the first in a series from Integr8 Research exploring how changing technology impacts radio listening, music consumption, and radio’s role in introducing listeners to new music. As ...
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners – accounting for 74% of their average daily audio time – and even while it sits on a ...
In the 30-page report, Larry Miller argues that traditional radio has failed to engage with Generation Z — people born after 1995 — and that its influence and relevance will continue to be subsumed by ...