According to University officials, the brand switch officially ends Auburn’s 18-year partnership with Under Armour. Auburn’s ...

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world," Auburn Athletic Director John Cohen said in a release from the ...

"We are excited to enter this new partnership with Nike, a brand that consistently ... will continue to elevate Auburn and best serve our student-athletes and our university moving forward." ...

the school will begin a new partnership with Nike. Whether the Tigers make it to the national championship or not, Under Armour will sponsor Auburn’s basketball uniforms for at most two more games.

As Matt Cohen of AL.com noted in May 2024, Auburn's contract with Under Armour will expire in July of this year. It will switch to Nike at that time, ending a partnership that dates back to 2006.

NIKE, Inc. and the National Football League today announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation ...