Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The Australian Open is the first of the four Grand Slam tennis tournaments held each year ... 16 sessions at Margaret Court Arena and 15 sessions at John Cain. The tournament consists of 128 ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

She was also hampered by a stomach bug during her loss at the first major of the year, the Australian Open, but her tennis was encouraging ... ahead of the hard court tournaments in the USA.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...

Boosted by her 2025 Australian Open win, US tennis star Madison Keys rose to No. 5 in this week's WTA rankings update.