First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertiser ...

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...

Six major book publishers have joined a coalition that includes authors, educators, students, parents, and a small Idaho library in a lawsuit challenging the state’s anti-LGBTQ+ book banning law.

Prior to Amazon, he served as Senior Director at Microsoft, where he launched the Bing Ads Publisher Network and propelled the business to exceed $1 billion in annual ad spend within five years. Evans ...

Prior to Amazon, he served as Senior Director at Microsoft, where he launched the Bing Ads Publisher Network and propelled the business to exceed $1 billion in annual ad spend within five years.

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the asset level and it shows the date an asset was added. This new Used Since ...