Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...

A B.C. father filed a lawsuit on behalf of his 12-year-old, alleging Roblox is designed with ‘addictive, manipulative and financially exploitative’ features and gameplay elements. The civil claim ...

A proposal for a class action lawsuit filed on behalf of a 12-year-old B.C. boy accuses the online game Roblox of deliberately trying to encourage people to become addicted to the game. Aaron McArthur ...

First Bus has launched a major nationwide youth campaign, created by long-standing brand and creative partner, MadeBrave, to reconnect under-22s with bus travel.

Power League Gaming designs an immersive digital brand experience on Roblox for Majid Al Futtaim's Mall of the Emirates and ...

Some of the hardest Borderlands 4 trophies require you to search every inch of the map, while others test your ability to handle tough enemies.

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Kendo Brands isn’t just competing in beauty—they’re setting the pace. With a portfolio that includes Fenty Beauty, Ole ...

Roblox has been taken to court over allowing minors to gamble their 'Robux' away. Here's what happened at the most recent ...

Congressman James Comer, chair of the US House Oversight and Government Reform committee (HOGR), yesterday invited Valve ...

Roblox CEO unveils new safety guidelines called 'industry standard' as UK ban fears grow. Will age checks and trusted connections be enough?

Later this year or in early 2026, Onyx plans to launch her own advocacy campaign, Onyx Strong: Advocating for Safe and Healthy Kids. The initiative will focus on children affected by gun violence, ...