From the logistical elements to the narrative nuances of telling a company story, filming a celebrity campaign requires you to think on your feet and make important decisions about how you’re ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: JCPenney has been averaging 13%-15% new customers each week of the campaign, according to the brand. So far this year, new ...

Mint Mobile this week unleashed its latest campaign with a side-splitting commercial titled ‘Mint Mobile’s Explicitly Premium Wireless.’ In the ad, the charismatic actor Ryan Reynolds ...

So what’s with the elaborate online marketing campaign implying otherwise? By Rachel Strugatz For the last three weeks, videos of Michael Cera have circulated online, claiming that the actor is ...

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. The phrase “get woke go broke,” employed by ...

New Delhi: From home makeovers to fast food deals, this week's brand campaigns served up creativity across categories. Whether it was Godrej Interio personalising spaces or KFC dishing out ...

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its ... in 2019. In ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: J.C. Penney has been averaging 13% to 15% new customers each week of the campaign, according to the brand.