At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.

“In any given week ... modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

President Donald Trump suggested that his administration could strike trade deals with some countries as soon as this week, offering ... focus of Trump’s tariff campaign, leading Beijing to ...

The campaign, featuring ISU football players, went viral and was named Best NIL Deal of 2023 ... swept the National Agri-Marketing Association contest this week. The campaign won Grand Champion ...

Island Records has promoted Marshall Nolan to executive VP and head of commercial strategy, the company announced this week ... most exciting commercial marketing campaigns in recent memory.

Tourism Tropical North Queensland general manager of marketing, Lani Cooper, said the campaign is designed to ... reaching up to 1.4 million viewers per week, supported by media partnerships ...

New Delhi: Digital travel platform Agoda and visa processing platform Atlys have launched a co-branded marketing and advertising campaign in India, focusing on simplifying international travel.

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Anthony Albanese took home the first leaders debate off the back of an about-face by the Opposition in the second week of the campaign ... had got the “best deal”, even when Donald Trump ...

Star Alliance has unveiled a new global brand campaign titled "The rhythm of excellence ... teamed up with OpenAI last week to roll out advanced generative AI tools across its business, marking ...

MOLLY-Mae Hague has landed a second seven figure deal this week as her fortune is boosted ... Molly-Mae starred in a new campaign advert alongside her daughter Bambi, which will also feature ...

Funds are to be allocated to marketing and the expansion of the brand's team ... sold in more than 1,800 stores nationwide raised more than £4.3m this week through a crowdfunding campaign. Lick was ...