Each day of the promotional week comes with a deal of the day promotion, featuring a steeper discount. This go-round, there ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: JCPenney has been averaging 13%-15% new customers each week of the campaign, according to the brand. So far this year, new ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

New Delhi: From home makeovers to fast food deals, this week's brand campaigns served up creativity across categories. Whether it was Godrej Interio personalising spaces or KFC dishing out ...

The ‘O’Deals’ campaign will roll out across a variety of channels, including TV, digital, and out-of-home placements. Klarna has previously collaborated with celebrities, most notably ...

“Really Big Deal Reveals” has proven successful in attracting new shoppers: J.C. Penney has been averaging 13% to 15% new customers each week of the campaign, according to the brand.