More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Despite economic jitters, it secured record-setting commitments from advertisers for Milan Cortina Olympics, Super Bowl LX ...

Getting the value exchange right is key to unlocking the potential of commerce media networks. More personalized, relevant ...

Subhojit Roy has joined Sony Pictures Networks India (SPNI) as Vice President – Ad Sales. In this role, he will be ...

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X, formerly Twitter, faces scrutiny in Europe as nine civil society organizations file complaints with EU and French ...

German broadcaster RTLzwei and media company Warner Bros. Discovery Deutschland are joining forces to set up a joint ...

Leaders from Zee Entertainment, Ching’s Secret, Jyothy Labs and Waman Hari Pethe Jewellers converge to discuss the blurred lines between legacy and new-age marketing in a hyper-connected India ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

In micro-moments, consumers aren't just browsing casually; they are searching with intention, and brands that appear with an ...

DOOHIT's platform offers a seamless, efficient, and accessible service that empowers stakeholders to effortlessly manage and ...

Narrative Entertainment has launched Frame in the UK, a fully independent, ad sales house bringing together broadcast experience and digital expertise. Frame h ...