Direct marketing is a strategy where you promote your products and services directly to potential buyers. Your message to buy can be delivered through traditional marketing methods, such as email ...

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Direct marketing testing isn’t about proving what you already know. It’s about discovering what your intuition and tradition ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct marketing can be done in-house, outsourced, or be a combination of both. Where direct marketing is outsourced, it is important that a data controller clarifies the third party’s role in ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...