Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Quantum has jumped its way to the Aussie shores, hoping to find similar success to the likes of SBW—without the early hiccups ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here ...

Reliance is restructuring to consolidate its FMCG brands, including Campa and Independence, into a new entity, New Reliance ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here's what you need to know.

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

The Ram boss, having failed at retirement, keeps his truck gig and now heads Stellantis North American Brands and Marketing.

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...