Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

Quantum has jumped its way to the Aussie shores, hoping to find similar success to the likes of SBW—without the early hiccups ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge. To learn more about our editorial approach ...

The new Zepto Bloom App model is challenging APMC mandis as it sources 22.1 lakh units of produce daily directly from farmers.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Australia's largest betting company Tabcorp has been fined more than $4 million for breaches of Australia's spam laws.

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...