Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the rebranding means ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

Don't miss: Max who? HBO social teams steal the show in rebrand mess Online ... hasn’t been justified in terms of stakeholder impact. Kwan also asked whether this was a bold move to reclaim ...

The decision to rebrand HBO Max as simply Max in 2023 was supposed to signal ... exclusivity, and cultural impact . The Max name never stuck, and many users never embraced it. “We believe HBO Max far ...

Warner Bros. Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...

One small-business owner quantified the tariff impact. Jamey Stegmaier ... the effort as a good thing. Max is roasting its own rebrand The streamer is tacking "HBO" back onto its name after ...

HBO Max Rebranding Again In entertainment streaming news ... OVG aims to boost revenue and expand local economic impact, while city leaders weigh the proposal amid $100 million in planned renovations.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.