Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

With its premiere on Max, The Brutalist can now be watched at your own pace, which may make the three-and-a-half-hour ...

The industry is filled with executives who want to fix things that aren’t broken.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

( NewsNation) — CBS continues to feel the fallout from Gayle King’s ill-advised trip to space.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...