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What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
HBO Max addresses its identity crisis after desperate name change
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John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Sasses Warner Bros Exec for Expecting a 'Hot Take' About HBO Max Rebrand: 'I'm Not Going to Do It if You WANT It' | Video
John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...
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HBO Max Rebranding Was Upfront Week's Best Story
It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...
John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...
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HBO Max backtracks on rebranding and is now making fun of itself
In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.
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How memes saved HBO Max from the usual drama that follows a rebrand
Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of ...
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Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
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John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
open image in gallery John Oliver slammed the ‘genius’ behind the constant HBO Max rebranding efforts while comparing it to Donald Trump's attempt to rename the Gulf of Mexico. (HBO ...