Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Warner Bros. Discovery (WBD) unveiled it will be rebranding its streamer Max back to HBO Max this summer.

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...

Peacemaker Season 2 premieres on HBO Max on August 21, directed by James Gunn. Gunn promotes the Peacemaker Season 2 amid Max ...