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HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
‘And Just Like That’ Companion Series Features Genesis Tie-In As WBD Ad Sales Hits The Gas On IP Strategy
EXCLUSIVE: If you’re an And Just Like That fan who wants the consumption to be a little more conspicuous, Warner Bros.
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The rebrand that went full circle: HBO Max to new HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
Opinion
Cannes Lions 2025—4 ways to win without taking home a trophy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.