After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming ...

Warner Bros. Discovery (WBD) has announced plans to split its business into two publicly traded entities, Streaming & Studios ...

Subscribers to the company’s flagship streaming service, Max, watch HBO content, studio movies and older Warner Bros. series ...

Find out everything we know about The Penguin Season 2, including potential cast returns and possible storylines for Oz ...

The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Discovery’s re-rebranding of its streaming service back to HBO Max. First, the deal itself ... to describe Apple TV+’s boutique streaming strategy, they compare it to early HBO.

Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedaling. A well-executed reversal ...

Discovery’s willingness to keep boldly iterating its strategy and approach ... chairman and CEO of HBO and Max content. The rebrand caused a stir online, with social media users mocking ...

Over the years, the rebrands on HBO Max sparked backlash and debate over branding strategies and consumer clarity ... On the same day the rebrand was announced, YouTuber [4] iCritic Media uploaded a ...