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HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...
The HBO Max Rebrand Is About So Much More Than a Logo
Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...
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How memes saved HBO Max from the usual drama that follows a rebrand
Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Sasses Warner Bros Exec for Expecting a ‘Hot Take’ About HBO Max Rebrand: ‘I’m Not Going to Do It if You WANT It’ | Video
John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.
Watch John Oliver mercilessly rip the HBO Max rebrand by comparing it to Trump’s ‘Gulf of America’
Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...
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HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
HBO Max has hilarious reactions to people mocking yet another rebrand: ‘Am I not allowed to change?’
The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.