Salesforce has announced that the Indiana Fever and its parent company Pacers Sports & Entertainment (PS&E) have adopted Agentforce, Salesforce’s agentic AI-powered digital labour platform, to scale ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

Rahul Bose, President, Indian Rugby Football Union, Ashwin Yardi, CEO – India, Capgemini, Roma Nawani Sachdev, EVP and CMCO - ...

The full-stack IP and fan engagement company blends sport, media, fashion, and wellness, aiming to help brands own IP and ...

Fresh off their maiden IPL title, Royal Challengers Bengaluru are at the centre of stake sale chatter. United Spirits has ...

The Indian Premier League (IPL) aims to enhance its global brand value by extending its season length to 12-16 weeks. Punjab ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...