As Labubus, a plush monster elf toy, continues to take the world by storm, a conspiracy theory suggesting connections to the demon Pazuzu is making its rounds online. It all began sometime in July ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Social media sleuths are spiralling after wild claims link the adorable Labubu doll to voodoo rituals, ancient demons, and ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

The Labubu craze is still going strong, but some people have started burning these furry little monsters after a viral conspiracy theory claimed they are possessed by a demon called Pazuzu.

Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025. Some users claimed that Labubu, a cute, fuzzy monster ...

From time to time, investors like to look for fresh insights outside the world of markets. In the latest piece for his ...

According to those who believe the theory, Labubus are 'possessed' by an ancient demon called Pazuzu, which stems from Mesopotamian mythology and is also the name of the main antagonist in the iconic ...

Pazuzu is a demon from ancient Mesopotamian mythology, often depicted with a lion-like face, bird talons, wings and a serpent ...

Labubu dolls have gone from viral collectibles to the centre of a full-blown internet exorcism. TikTok influencers claim the elf-like toys are demonic, possibly tied to ancient demon Pazuzu. But is ...

In an era when global perceptions of China are often shaped by geopolitics, surveillance, and authoritarianism, Labubu seems to offer something different — something disarming.