Don’t hit publish on LinkedIn content without knowing how the algorithm works. Here are 5 hacks the top accounts use.

Meta Platforms plans to introduce advertisements to its social media platform Threads early next year, the Information ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Perplexity is one of the oldest AI-powered search engines on the market, and it's proven to be a powerful tool. While it's ...

And with video on the rise on LinkedIn, that could be significant. Providing independent verification of video ad performance, then, could be an important addition, ensuring brands are able to ...

Republicans spent nearly $215 million on network TV ads vilifying transgender people this election cycle, according to data ...

Bad news for LinkedIn in Europe, where the Microsoft-owned social network has been reprimanded and fined €310 million for privacy violations related to its tracking ads business. The ...

With an influx of C-suite professionals posting on the app, and 875 million members, LinkedIn is becoming a leading B2B video platform for brands. In trying to help marketers make the most of ...

Amazon is officially shutting down its free, ad-supported video streaming service called Freevee, Todd Spangler of Variety reports. The ...

Anti-marijuana PSAs from the state have come as Gov. Ron DeSantis has ramped up his campaign against a proposed recreational ...

Private equity firm KKR (KKR) is in talks to acquire the publicly listed adtech company Integral Ad Science (IAS), three people familiar with ...