With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Over the past decade, interest in the use of immunotherapy for cancer treatment has been steadily growing. Early results from clinical trials investigating immunomodulation with the programmed death ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events. Mojo Supermarket, now the chain’s U.S. social AOR, ...

For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and ...

The worlds of professional sports and entrepreneurship are colliding this summer in Park City, Utah, where elite NFL athletes will meet with proven operators and vetted founders for three days of deal ...

For a moment, it seemed like streaming had finally overtaken television. But February’s numbers on viewing time—using a new demographic data source—say not so fast. P&G, Crocs, Maybelline and others ...

They prioritize autonomy at scale, internal digital platforms, and a clear project focus. by Mark J. Greeven, Katherine Xin and George S. Yip Chinese companies have long been acclaimed for their ...

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts. From the continued rise of artificial intelligence to the ...

At Morningstar, we recognize the value and impact that asset management companies, or parent firms, have on the performance and outlook of managed investments. Our analysts regularly evaluate parent ...