Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

The LEGO Group has unveiled a new wave of LEGO Pokemon-themed Smart Play compatible sets which allow Trainers to catch their ...

LEGO has revealed 12 SMART Play Pokémon sets, including which Pokémon will be featured, when they're expected in stores, and ...

Pokémon nostalgia is tied up in 30 years' worth of raising and growing monsters, yet you can't discount the importance of the human characters who bring that world to life. Sure, we've got Pikachu, ...

The launch line-up includes 12 sets aimed at builders aged six and above, split between two All-in-One Smart Play sets ...

A new generation of starter Pokémon is stepping into the spotlight with the LEGO Pokémon Smart Play: Sprigatito, Fuecoco & ...

At some point last year, my 5-year-old son came home from school fluent in what sounded like an entirely new language: Bulbasaurs and Charizards, electric and fire types, evolutions and battles. I had ...

In 2026, Pokemon turns 30, so we’re quizzing you on the popular franchise with trivia about the games and characters.

LEGO’s Charizard vs. Jolteon Ultimate Battle set brings interactive Pokémon action to Smart Play with 751 pieces. Brick-built ...

Pokémon is the latest in a growing line of Lego tie-ups with media brands. Since the success of a Star Wars set in 1999, the ...

In a recent interview, Lego's senior vice president revealed an unexpected sales trend for their new Pokémon Smart Play sets.

Lego has unveiled that the Smart Play toys are designed to engage in battles, heal, and level up, closely resembling the mechanics found in traditional Pokémon games.