While AI can emulate the pattern finding of qualitative research in social science, it lacks an identifiable human perspective. This matters because in qualitative work it’s important to articulate ...

Qualitative research can go a long way when you're conducting customer experience surveys, looking into social and cultural phenomena, or when you're developing new theories or research frameworks.

Elevating qualitative research in policy discussions. Despite these demonstrated benefits, quantitative methods continue to dominate social policy research. Qualitative research is too often dismissed ...

When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

Qualitative and quantitative research can stand on its own merits, but also, and often, they can work in tandem to help with the research process. Advertisement Article continues below this ad ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

In the first episode of the ELICIT podcast, a new series produced in partnership with Cerner Enviza, the speakers discuss qualitative real-world evidence and a unique dementia project from Singapore.

Qualitative analysis evaluates a company's unquantifiable aspects such as management style and worker loyalty. ... Qualitative research encompasses a wide range of techniques and methodologies.

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...