New qualitative research from University of Virginia professors and law students explores contributing factors to youth gun ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Much of the recent discussion around the future of qualitative research has focused on artificial intelligence. Peter Totman explores other factors affecting the humanness of research. Listening into ...

Evidence-based practice is the current buzzword, but the ability to critique research is a valuable skill that is fundamental to nursing practice. Qualitative studies have been growing in popularity, ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...