If China sells TikTok to a U.S. buyer without its algorithm, users will notice a difference in functionality, experts say.

TikTok's algorithm is the "secret sauce" behind the app's success, experts say. U.S.-China talks over the app's ownership must resolve who controls the technology.

White House Press Secretary Karoline Leavitt in a Saturday appearance on Fox News offered details of a deal to bifurcate the ...

US and China close to signing deal on TikTok, giving Americans control of its algorithm and placing it under US-led board.

Framework deal between U.S and China may let TikTok still use ByteDance’s algorithm under license while shifting U.S ...

Meta under fire for using schoolgirl photos in Threads ads shown to men, raising safety fears and regulatory questions in the ...

As President Trump extended for a fourth time a deadline to determine TikTok’s future in the United States, details of an ...

Smart brands can use AI to understand customers better, serve them faster and reach them more effectively—while maintaining ...

With generative AI technology comprehensively reshaping the search engine ecosystem, businesses face unprecedented challenges in acquiring precise traffic and enhancing brand exposure. According to ...

TikTok’s future in the United States is once again uncertain, with its powerful algorithm at the center of a high-stakes geopolitical showdown. The short-video app, which boasts nearly 170 million ...

TikTok’s US future hinges on Oracle oversight, a multibillion-dollar fee, and balancing security with innovation.

The Chinese-owned social-media app was banned by Congress because of national-security concerns, but the President seems more ...