In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

After consigning its streaming service HBO Max to the dustbin in favor ... to WW before reverting to WeightWatchers. Do rebrand rebrands rescue or risk reputation? Do consumers judge them as ...

Discovery plans to clarify the rebrand for new Australian audiences ... “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting ...

If you’ve found yourself screaming into the void over the fact that “HBO Max” was turned into ... Oliver’s inevitable rage about the rebrand. During the upfront presentation, they ...

The Max rebrand was first unveiled in 2023 as a streaming destination for HBO with a dedicated homepage experience along with Max Originals, Warner Bros. films, the DC universe, the Wizarding ...

But the real-world ripple effects of the current tariff ... cuts see the effort as a good thing. Max is roasting its own rebrand The streamer is tacking "HBO" back onto its name after abandoning ...

It was called HBO Go, and it was good. In 2014, they renamed the service HBO Now, I guess because you could watch it...now. In 2020, feeling antsy, they renamed it to HBO Max, because their shows ...

“Reinstating the HBO Max name reflects our commitment to delivering high-quality, culturally resonant programming while maintaining a diverse catalogue for all audiences.” The rebrand will be ...

Jason Bailey is a film critic and historian whose work has appeared in the New York Times, Vulture, the Playlist, Slate and Rolling Stone. He is the author, most recently, of "Gandolfini: Jim ...

Warner Bros. Discovery has announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer. In a statement released by the company along with its Q1 FY25 ...