Don't start celebrating yet.

Al-Nassr's Cristiano Ronaldo marked partner Georgina Rodriguez’s birthday with a luxury Rolex, adding to her already ...

Rolex 24 week really kicked into gear with multiple qualifying sessions and the first Mazda MX-5 Cup race Thursday at Daytona ...

Rolex is approaching the point where average secondary market prices will dip below recommended retail prices.

The coolest Seiko of the past decade comes from a collaboration with Japanese watch shop TicTac, blending the Alpinist with ...

It's the 64th running of the sports car classic, a 24-hour endurance event at the World Center of Racing.

Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...

January’s secondary market shows several modern Rolex models at approachable prices ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

Gold's rally above $5,500 per ounce is starting to break normal pricing logic. In an Instagram reel posted in late-January, a luxury watch dealer based in Philadelphia said he was taking a solid white ...

Plural Partners Fund highlights Watches of Switzerland's resilience and growth potential in the U.S. market. Read the full ...