Here is what we learned from the 2023 Washington Technology Top 100. Slogans Are Widespread. Like their industry counterparts, most of the Top 100 government contractors use a slogan.

A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

Slogans and taglines aren’t meant to be descriptions. The best ones quickly create an impression about a company’s brand – who they are, what they do or what they stand for – in just a few ...

In some cases, the slogan reveals even more, such as a technology company slogan that emphasizes its differences, or a shoe company that encourages customers to reach for their goals.

Less than 12 hours after nervous Chevrolet zone manager Rikk Wilde stumbled through his presentation of a new Chevy Colorado truck to World Series MVP Madison Bumgarner, the brand is already using ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. TOKYO— To celebrate the 80th anniversary of its original founding, beginning in January, Fujifilm ...