Beef fat, banana peel, snail slime and even salmon sperm… The latest skincare trends are pushing boundaries – and triggering the gag reflex.

TikTok banned the #SkinnyTok trend and hashtag on the app worldwide after receiving pressure from European lawmakers, ...

Looking to shop the buzziest beauty , home and fashion products on the market? PureWow’s new live shopping series on TikTok ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech can safely lighten your brows while helping you land on the right tone and ...

Ariana Grande, Meghan Trainor and more celebrities have been open and honest about beauty treatments and cosmetic procedures ...

Seventeen global e-commerce giants—including Amazon, TikTok, SHEIN, TEMU, RedNote, and Alibaba—gathered in Yiwu, the renowned ...

Social media users were quick to laud the bulldog for styling it out, as one commenter joked: "10/10 perfect dismount." ...

TikTok users hailed the pup for assisting his pregnant owner, as one commenter suggested that he was wished her "good luck ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

The Middle East is emerging as a standout market for the six-year-old makeup brand, shared chief executive officer Kimberly ...

Now, butter yellow is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...