Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

In May 2023, HBO Max became, well, Max, with new streaming tier prices and a promise of more content. Warner Bros. Discovery announced Wednesday that HBO would be added back into the app’s title ...

HBO Max is making a comeback—again. Warner Bros. Discovery has announced that it’s rebranding its streaming service from Max back to HBO Max, just a year after dropping the “HBO” label in ...