Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The Warner Bros. studio struggled in the quarter, but the company's streaming unit grew by 5.3 million subscribers.

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...