According to a new report, ad spending in the U.S. is expected to drop, but spending around creators and influencers remains strong.

Explore how marketers are redefining key performance indicators (KPIs) in the digital age at DigiPlus Fest '25. Learn about ...

Jeeva.ai automates the top of the sales funnel, empowering reps to focus on closing deals and driving revenue in today’s ...

Lower- and middle-income Americans on government health coverage could feel the brunt of the Republicans' proposed budget ...

Step into the marketing ER with NetLine’s Josh Baez for the Marketing’s Anatomy: How to Diagnose, Treat, and Save Your B2B ...

OpenAI's massive $300B, Oracle deal raises questions about its ability to fund $60B in annual expenses. Click here to read ...

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance ...

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

The Lions are going to wreck the Browns. The negative game script for Joe Flacco and the Browns will come swiftly in this one ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast ...