Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Artificial intelligence and data analytics are profoundly and rapidly changing the digital marketing landscape, giving ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Ready or not, here it comes. On July 23, 2023, Google will officially retire ...

A recent survey of high school students indicated they use websites to answer their questions about college and universities more frequently than any other resource. Fundraising has changed as online ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...