Each year millions vote in the popularity contest, with this year’s showdown – between two long-time rivals – fiercer than ...

Bandai Namco gashapon machines in Japan now feature new charms of five Sanrio characters who wear red and hold balloons.

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab ...

BACK-to-school season is near, and what better way to express yourself than with adorable items featuring three beloved ...

Sanrio solidifies its dominance in the world of anime-style mascots in a new Japanese "Gen Z" survey ranking popular trends ...