Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

At last year's I/O conference, Google introduced AI Overviews, which have driven a major shift in Google search and in the internet's information environment at large. AI Mode promises an even deeper, more chatbot-like experience right in the search bar.