From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

The bright red and navy blue Engine 2 will begin service Thursday, July 17 out of the small, twin-gabled Fire Station 2 on ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and linger for 12 hours, then move on.

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

Tropical Storm Chantal made landfall along the Grand Strand. Here's how it's expected to impact the Myrtle Beach area.

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Rescuers are continuing to search for a swimmer who disappeared Wednesday night in the ocean in North Myrtle Beach. Local authorities and the U.S. Coast ...

J. Baldwin III, a North Myrtle Beach city council member since 2003, has announced he is running for mayor of the city.

North Myrtle Beach rescue crews continue searching for a missing swimmer. One person was rescued while a second person could not be found.