Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

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Matt Devine directs a series of spots, alongside punchy OOH ads aimed at owners navigating the challenges of growth.

Purpose marketing expert Thomas Kolster on why a Samuel L. Jackson ad for an energy company worked and an Instagram ad did ...

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative ...

Randy Krallman directed a series of spots, in which Telstra repeatedly blocks threats posed by the inept Zalunians.

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative ...

Marcela Melero, chief growth officer for personal care at Unilever, started as a food engineer, ultimately became a marketer ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative ...

The senior VP of Kroger Precision Marketing has managed consolidation, a move to programmatic platforms for off-site ...