From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Brian Tsao, group senior VP of communications at Day One Agency, writes about the importance of asking “What can I build ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

The retailer is looking at more immersive marketing to counter the quickness of social media platforms such as TikTok and Instagram.

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie.

The new Fizz app allows hosts to split the bill with party guests.