WPP's Ogilvy is behind the Powerade effort, which rebukes the idea that women's sports are ever "just" sports.

The soda brand is extending its basketball presence with new ads, collectible cans and international activations.

The newspaper celebrates 185 years of local coverage with a cheeky campaign about Skyline chili, Bengals fans and more.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Cultural fluency is crucial for brands who want to participate in trends, and sometimes the best foot in the door is by listening to and taking cues from partners already in the know.

As Gen Z tries to break away from the algorithms that have defined their lives online, they’re seeking out community and connection in real-life spaces—like malls.

Advertising Week New York returned to the Penn District with more creators, the same dizzying lines and crowds and—at least ...

Director Ishana Night Shyamalan brings a family vacation nightmare to TikTok in a new campaign from Virtue.

From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

A 2026 monthly high of 56 CMO hires were made in September, including plenty of rookies.

Agentic shopping is reshaping holiday discovery. Here’s why brands must optimize product data for AI agents now, how it ...

This week, we’re breaking down a series of mergers and acquisitions, and checking in on how Mark Read’s Prompt event went down.