To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue of $1 billion. But its Q2 outlook ...

Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...