The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General Automobile Insurance Services, known popularly as The General, is addressing ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...