"I sometimes do commercials to make money," Lynch said in a 2008 interview, emphasizing the last two words like a cartoon bad guy.

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Football" was the leading NFL franchise in ad revenue - up 5% to $995.7 million. "SNF" viewing inched up 1% to 21.6 million.

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming ...

The Cafe's franchise model offers new business owners "turnkey support, including site selection, training, operational ...

Goto Foods, which owns brands including Auntie Anne's, Carvel and Cinnabon, promoted Shelley Harris to executive vice ...

Despite many alarms, marketers feel pretty sanguine — 82% felt their strategies were effective in 2024. And many are leaning ...

Fake locations and illegal listings have become a problem for Google Business Listings, Near Media co-founder Mike Blumenthal ...

Invitations to exclusive industry events and research ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...