Nike, Super Bowl

Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recovery
Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win" commercial aired during Super Bowl LIX and featured eight female athletes,
Nike Super Bowl LIX ad goes viral but not everyone is a fan
The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this time featuring all-female athletes.
I Tried the Nike 24.7 Collection Worn by Serena Williams During Super Bowl 2025
Welcome to Teen Vogue Tries, a series where Teen Vogue editors try out some of the newest releases – from fashion to beauty and beyond – to help you go beyond the hype.
WNBA Stars Headline Nike 2025 Super Bowl Commercial
Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”
Watch Nike’s terrific Super Bowl ad with Caitlin Clark, A’ja Wilson and 7 other stars
This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great Aryna Sabalenka, college sensation JuJu Watkins, soccer stars Sophia Smith and Alexia Putellas plus Olympians Jordan Chiles and Sha’Carri Richardson. WHAT?!
The controversy behind Nike’s star-studded, female athlete-filled Super Bowl ad
Clark is the NCAA’s all-time leading scorer and has taken the basketball world by storm. Clark’s generational talent has helped bring new interest to women’s basketball at both the college and professional level. She has her own Nike signature shoe in the works, as the Deseret News previously reported.
Inside the Exclusive Nike Party That Brought Celebs Together Before the Super Bowl
Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.
Caitlin Clark, women's sports stars highlight Nike's first Super Bowl commercial since 1998
The 60-second spot, narrated by Grammy Award-winning artist Doechii, showcases highlights from several top athletes, including Caitlin Clark, USC women's basketball player JuJu Watkins, Olympic gymnast Jordan Chiles, WNBA stars A’ja Wilson and Sabrina Ionescu, track star Sha’Carri Richardson, and U.S. soccer player Sophia Wilson.
Nike's Super Bowl Ad Puts Caitlin Clark and Other Women Athletes in the Spotlight
After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of tra
Nike Goes Big on Super Bowl Ad Campaign to Win Back Consumers
Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a
Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads
A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
Nike, NFL women's sports Super Bowl commercials draw backlash amid national trans athlete controversies
Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...
Kendrick Lamar’s Super Bowl Halftime Show Reportedly Increased Online Resales Of The Nike Shoes He Wore By 413%
Kendrick Lamar’s Super Bowl Halftime Show performance caused quite the buzz, and not just for its political messaging and ...
Nike Dropped An NFL Video With Kermit The Frog, And So Many Fans Want To Talk About It Trolling Patrick Mahomes
On the night of the game, sometime after the Eagles’ 40-22 victory, Nike released a video centered around the team, and it ...