Apple (NASDAQ: AAPL) CEO Tim Cook finds himself under mounting pressure as the tech giant's shares continue their downward ...

Apple CEO Tim Cook can't give you any advice on how tariffs could affect iPhones after June. But expect prices to go up. Cook ...

In recent days, international media have been paying close attention to Apple CEO Tim Cook's warnings about the potential ...

"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.

Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...